Congratulations to the project team who helped deliver a website redesign for Jobster last week! Below is some information about the project and go check out the site at www.recruiting.com.
The business goal of the project was to design/build a website to: “Unabashedly sell to the recruiter”. In Jobster’s words, they had ignored the www.recruiting.com website for a while and decided to focus more attention on the B2B side of their business. They want to sell the benefits of Jobster’s online sourcing tool as the proactive way to go after the passive candidate (the candidate who is not actively seeking a new position); keeping the hot recruiting.com url and reconciling it with Jobster.
In this phase, Ramp designed and built a sales lead generation website to capture qualified leads for sales of Jobster’s two online sourcing software tools: “Team Edition” and “Pro Edition”. This site resides at www.recruiting.com and is geared toward three distinct audiences: 1) the front line recruiter whose primary role is sourcing and recruiting prospects, 2) recruiting executive seeking a tool to give their organization a strategic recruiting advantage and 3) the staffing firm who is seeking a tool to give them the competitive edge as they respond to the sourcing demands of their clients.
This project included interaction/site map design, visual design, content writing/editing, build of the site in Drupal (Jobster’s currently technology platform) and integration with Salesforce/Ringlead. This was Ramp’s first website build using Drupal technology. We are taking these learnings and applying them to our new DDC project which will leverage Drupal as well.
Team:
UX Team: Jonah Sterling, Paul Thackray, Dustin Martinka
Development Technologist: Dave Hazel
Copy Writer: Claire Conant
Engagement Manager: Robb Nielsen
Project Coordinator: Sharon Wolf
If you have questions, contact one of the UX team members or Robb.